Repost from Supply Chain Trends:
It’s amazing how fast the world of social media moves! As many of the statistics from the original Social Media video have changed, I took a moment to refresh the video with a few new statistics and graphics. Thanks to all of you for your support in making the first Social Media Revolution and Social Media ROIvideos such a huge success and I hope that you enjoy this refresh!
Stats from Video (sources listed below by corresponding #)
- 80% of companies use social media for recruitment; % of these using LinkedIn 95%
- Over 50% of the world’s population is under 30-years-old
- 96% of them have joined a social network
- 78% of consumers trust peer recommendations
- Only 14% trust advertisements
- Only 18% of traditional TV campaigns generate a positive ROI
- There are over 200,000,000 Blogs
- 25% of search results for the World’s Top 20 largest brands are links to user-generated content
- We don’t have a choice on whether we DO social media, the question is how well we DO it.”
- If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
- We no longer search for the news, the news finds us.
- We will non longer search for products and services, they will find us via social media
Additional Sources:
- Facebook and world population data
- Jobvite Social Recruitment Survey
- Mashable by Ben Parr
- Facebook Stats
- Calculated based of Wikipedia article data found at www.wikipedia.org
- “Marketing to the Social Web,” Larry Weber, Wiley Publishing 2007
- Hitwise Intelligence Heather Dougherty
