Top Trends on the Green Brands Landscape

Credit:  Green Economy Post

In early 2010, 9,000 consumers in 8 countries were surveys and over 400 brands researched. The findings?

• Consumers want to buy green but there’s a price barrier, particularly in developing countries. The majority of consumers—over 60 percent—in all countries want to buy from environmentally responsible companies. The 2010 data indicates that the majority of consumers plan to spend the same or more money on green products in the coming year, with more than 70 percent of consumers in China, India and Brazil saying they will spend more.

• When consumers were asked which concerns you most: environment or economy (an either / or question; consumers could not answer both), the economy won. In fact, 79% of Americans are more concerned about the economy than the environment. However, in China and Brazil, the environment was a higher concern- a noted trend for developing countries.

• When consumers were asked how important is it to purchase from environmentally friendly companies, 60% said it was very important. Again, developing countries prevailed with Brazil, India and China, consumers’ rated over 90% importance.

More.... 

The top ten U.S. brands perceived to be the greenest in this year’s study include newcomers Aveeno and Microsoft. The complete list includes:

1. Burt’s Bees
2. Whole Foods
3. Tom’s of Maine
4. Trader Joe’s
5. Google
6. Aveeno
7. SC Johnson
8. Publix
9. Microsoft
10. Ikea

Follow this link for more details... http://greeneconomypost.com/trends-green-brands-lsb10-10503.htm